1. Brand Promise: Know it, honor it, be energized by it. The Brand Promise defines who YOU are-- it's our DNA.
   
   
2. Be Ladies and Gentlemen: Dressing professionally is the first step to showing passion and delivering excellence.
   
   
3. Continuous Improvement: Pursue excellence to recognize defects and make corrections. See it - Say it - Solve it.
   
   
4. Positive Experience: Delivering the 3 Steps of Service with passion ensures satisfaction, trust and loyalty.
   
   
5. Company Expectations: Should be known by all staff. It's everyone's responsibility to support company expectations.
   
   
6. Create Pride & Joy: In the workplace, employees have the right to be involved in planning the work they do.
   
   
7. Smile: Using proper vocabulary, say "Good morning", "I'd be happy to", "Let me find that for you."
   
   
8. Accountability: Create a work environment of teamwork that supports our Brand Promise.
   
   
9. Empowerment: Never lose a customer. Own the issue until it's solved. See it - Say it - Solve it.
   
   
10. Be and mk Ambassador: 24/7, always talk positively, think safety, and protect mkC assets.